Are we using the latest web technologies?

A lot of our clients always ask us this question. They usually don’t know what are the latest web technologies, and whether we are using them or not. In this post we will try to answer this important question.

1- What are The Modern Web Technologies?

The web has changed a lot in the recent years, a lot of technologies are dead now, and new ones are used. Remember when all websites looked like old newspaper with bad graphics, and structure? Have you ever visited a website to find that it has a strange (and often bad) music playing, with dead stupid animations? If yes, so you have visited a website that uses very outdated technologies (PSD Graphics, and flash)

If you’re reading this post on our website (PEGS WEB SOLUTIONS! Web Design Company in Egypt), so you have visited a website that uses a very different set of new technologies, and these are some of them:

• HTML5

• Search Engine Friendly Standards

SEO standards must be integrated in your system if you want your website to be optimized for search engines. Our websites always integrate theses standards like user friendly urls, page title field, meta description field, meta title field, custom headers and inner-linking components, optimized media tags, sitemaps, and much more.

2- Why Should You Care?

Using modern technologies will serve your business goals better and you will get the most out of your money. Website visitors will have a great user experience which will help your online presence. You will be able to extend your website in the future if needed easily without the need to replace the website entirely. You will not lose visitors because your website will work perfectly on popular screen resolutions on phones, tablets, and PCs. and finally you will be sure your website is  future proof and will serve your business goals for years as it is built on a solid foundation.

Web design & User Experience decisions

From our experience (we have worked with a lot of clients), there are some mistakes that we see a lot of our clients fall in.
These mistakes are about some design & User Experience decisions. Take this scenario as an example.
We finish the website for our client. We have analyzed & finished everything from the fonts to user experience. Our client liked the design a lot, and he was very happy with his website.
He started to show his website to his friends, and family.
All of them agreed that the website is very good, but one of his friends told him that he didn’t like the menu (didn’t explain why, just he didn’t like it) and some other elements and told him that they look very simple and not attractive (by not attractive he means don’t have shadows, don’t animate, not 3rd ……). Our client called us and asked us to make some modifications on the menu, and he explained the reason that one of his friends didn’t like it.

We tried to explain to him some basics about user experience and the best navigation solution for both users & search engines (search engines give a lot of importance on site structure & navigation) and how too much animated elements will distract the users. but he though that we don’t want to make these edits. So we did his requested edits, and guess what? His conversion rate went from 20-30% orders per day to 5-10 orders per day.

Why his conversion rate was hurt so badly?

This client have a lot of products, he have about 50 category, and 15 brands. First he wanted to put all these categories & brands in the main menu (along with home, about us, contact us, our policy, why us, best deals, news!!!!!!). We told him that this is very wrong, users don’t like complex menu trees, and don’t like a lot of moving elements as this distracts them a lot.

The simplicity has become very important these days to deliver your messages clearly. There are a lot of information that our mind must deal with, so we don’t like complex data flow as this makes us tired, and we simply reject these messages.

To be continued……….

Social media isn’t for everyone

Social media is the biggest thing now, every one wants to use social media on his/her online marketing activities. But, here is the important question. Will social media work for you & your business? or will it only be a loss of time & money?

To answer this question, we must first talk about some general marketing.

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PHP & MySQL Basics Why PHP as a web development language?

PHP & MySQL Basics Why PHP as a web development language?

Introduction to PHP

What is PHP?

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When having a website isn't worth it? part2

We have talked in part1 how your website mzybe not worth having. In this part we will know other factors that may destroy your online presence.

I don’t know your website. I can’t see you!!!!

Now you have a professional website, and it is working perfectly, but. How can your targeted audience find your website?
This is a big question, and the answer is complicated. I will walk you through the answer.

Online Marketing
Online marketing is a broad term that describes any online activity to market your website, but there are a lot of details under this term.

1- PPC (Pay Per Click)
Pay Per Click is the favorite online marketing method for big companies. As the name implies in PPC you put your ads. on search engines (Google specialy), and you pay money for every click on your add.
PPC has lots of advantages:
1- You pay when someone searches for your services, and click your ad. only.
2- Easy to measure ROI (Return On Investment).
3- Powerful analysis system to help you analyzing your ad. performance.
4- Google will help you in your keyword research phase (using keyword planner)
5- Imediate results, you can run PPC for a 1 day old website.

PPC has some disadvantages you must be aware of:
1- PPC may be more expensive than other online marketing methods , you may pay from 1$ to 10$ per click (depending on your niche and competition).
2- Your website will not get lots of visitors when you stop running your PPC campaign.
3- Cost Per Click always increasing as your competitors increase.

2- Social Media Marketing
This one is very easy but it doesn’t work for all businesses. A lot of business owners have known the importance of having social presence. Social media marketing is cheaper than PPC, because in social marketing you aren’t targeting people

When having a website isn't worth it? part1

The internet has become a habit. Every one is using the Internet for a reason (or reasons). Some uses it for fun, and in social media. Others are using it as the only source of information,  and others are using it for everything (from playing games to buying their house, and car from the internet).

All businesses have realized the power of the internet, and have seen how the internet has changed the way we think about business. We used to think that to have a successful business, you must have a physical place (office, or company), and start using the traditional marketing (local magazine, news papers, TV, and/or Radio) system. But we have seen how a 13 employees company has been sold for 1 billion dollars (Yes 1.000.000.000$). I am talking about Instagram.

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