When having a website isn't worth it? part2

We have talked in part1 how your website mzybe not worth having. In this part we will know other factors that may destroy your online presence.

I don’t know your website. I can’t see you!!!!

Now you have a professional website, and it is working perfectly, but. How can your targeted audience find your website?
This is a big question, and the answer is complicated. I will walk you through the answer.

Online Marketing
Online marketing is a broad term that describes any online activity to market your website, but there are a lot of details under this term.

1- PPC (Pay Per Click)
Pay Per Click is the favorite online marketing method for big companies. As the name implies in PPC you put your ads. on search engines (Google specialy), and you pay money for every click on your add.
PPC has lots of advantages:
1- You pay when someone searches for your services, and click your ad. only.
2- Easy to measure ROI (Return On Investment).
3- Powerful analysis system to help you analyzing your ad. performance.
4- Google will help you in your keyword research phase (using keyword planner)
5- Imediate results, you can run PPC for a 1 day old website.

PPC has some disadvantages you must be aware of:
1- PPC may be more expensive than other online marketing methods , you may pay from 1$ to 10$ per click (depending on your niche and competition).
2- Your website will not get lots of visitors when you stop running your PPC campaign.
3- Cost Per Click always increasing as your competitors increase.

2- Social Media Marketing
This one is very easy but it doesn’t work for all businesses. A lot of business owners have known the importance of having social presence. Social media marketing is cheaper than PPC, because in social marketing you aren’t targeting people