Online Marketing Services
Reach out thousands of potential clients with our powerful online marketing services in Egypt
People use the internet
Most people (80% of internet users) turn to the internet to find what they want before buying anything. If you are providing services/products without using online marketing, you are losing all this potential clients. Internet marketing will put your business in front of thousands of potential clients.
Online marketing can have a lot of forms. Pay Per Click, Search Engine Marketing, Content Marketing, Press Release, Social Media, and Email Marketing.
PEGS WEB SOLUTIONS Online Marketing Services
PEGS WEB SOLUTIONS offers abroad range of online marketing services in Egypt. But because there are some areas where you can do online marketing yourself, we only focus on the areas where it will be better to be done by professionals such as:
- Search Engine Optimization
- Website On-Page Optimization
- Google Adsense PPC
- Social Media Marketing
Our Online Marketing Strategy
Identify Targeted Audience
Market research and analysis is a very important step in creating a successful marketing plan. At this stage we must identify your target audience. Are you targeting a specific age? Are you targeting a specific gender? What is your targeted audience education? Do you want to target people with a specific financial status? We must study and answer all these questions before any thing else.
Competition Analysis
Analyzing what is your competitors strategy will help you to begin where they ended. We will take advantages of their trials, and errors. Are they using PPC advertising (Pay Per Click)? Are they using Social Media Marketing, and How? Are they utilizing search engines? This analysis will help us create a powerful strategy to surpass your competitors.
Deal with your competitors as an enemy. You must know your enemies, and how they think in order to win this battle (yes online marketing is a battle, and winners will leave losers behind).
Budget Optimization
We must know your budget before designing your online marketing strategy. This will help us to determine what will give you the best value for your money. On high budgets, we may find that using PPC will give you higher ROI (Return In Investment) in short time. On low budgets, we may find that utilizing search traffic will give you higher ROI. Optimizing your budget is about using our resources effectively to get the best results.
Identify Competetive Advantages
Analyzing what is your competitors strategy will help you to begin where they ended. We will take advantages of their trials, and errors. Are they using PPC advertising (Pay Per Click)? Are they using Social Media Marketing, and How? Are they utilizing search engines? This analysis will help us create a powerful strategy to surpass your competitors.
Deal with your competitors as an enemy. You must know your enemies, and how they think in order to win this battle (yes online marketing is a battle, and winners will leave losers behind).
Deciding The Best Online Marketing Model For You
Based on the above data and analysis, deciding what is the most effective online marketing model for you will depend on your targeted audience, our competition analysis, your budget, and on your competitive advantages. We may find that using PPC with Social Media is the most effective model for you, or using Social Media with Search Engine Marketing is the best model for your budget.
PPC (Pay Per Click)
PPC is the fastest way to get visitors, and to put your competitive advantages in front of thousands of potential clients. In PPC you pay per ad. click. We can create PPC campaigns for your business on Google, Yahoo, Bing, and other websites that allow PPC advertising. PPC is the most expensive option in any online marketing plan (you can pay as high as 25 L.E per click depending on your business competition), but it has it’s own advantages.
PPC Advantages
- The fastest way to get visitors/clients from day one
You can use PPC on a one day old website. All you need is a professional PPC plan, and an online website.
- Easy to measure ROI (Return On Investment)
You can measure ROI easily when you use PPC. You have spent X L.e per click, and got Y L.e. You also can measure it that way. You spend X L.e per month, and got Y L.e per month.
- Maximize your SEO benefits
PPC and SEO can work together perfectly. A lot of studies confirmed that when you have a powerful PPC campaign, and a powerful SEO, your CTR (Click Through Rate) will increase, and you will get lots of free visitors.
PPC Advantages
- You have full control on How, and When your website will appear
With the help of our PPC marketing plan, you can target users based on location, Keywords, language. Your PPC campaign will appear only to your targeted audience.
- Increase Brand Awareness
People will be aware of your brand, because they see you on search engine paid ads. They will keep coming to your website again, and again. It also will make a lot of websites see you and write about you, and this will help you in SEO, and will drive a lot of traffic to your website.
Search Engine Marketing
Search Engine Marketing (SEO) is the process of marketing your website to have a better ranking (better position) on search engines. This process includes a lot of steps with the help of our online marketing plan.
- Press Release Marketing
Press Release Marketing is a great way to share your business news. It will help your website appearing on a lot of strong PR websites, which have millions of visitors. Also Google often rewards brands, and is looking for branding signals. Press Release Marketing will give you a lot of branding signals. If your website is important (i.e. a brand), other website will share it’s news. If you aren’t a strong brand, no one will share your news.
- Content Marketing
In order to success on today’s search market, you have to offer great content. Google will give you a better position if you have a valuable content for their users. Why should Google rank your website if it doesn’t contain any useful content?
Content Marketing will share your content across the internet. The more shares your content have, the more likely you will have a better ranking on search engines.
- Increase User Engagement
Optimizing your website to have a good user engagement is very important. Google monitor user behaviour on your website. If Google sees that you can’t engage with your visitors, it will punish you, and will think that your website is irrelevant to be shown on their search results.
Users will stay long times on good websites, and they will exit quickly on bad websites (this is called bounce rate). If you have high bounce rate (users exit your website as soon as they arrive), you will have a very bad ranking.
Social Media Marketing
Social Media Marketing is very powerful because it’s unique targeting options, and it’s user base. Millions of users from Egypt are using social media. Social Media Marketing is one of the most cost effective online marketing options. You can get hundreds/thousands of visitors every day with small amount of money (20-50$ per day). Social Media has it’s own unique targeting options. You can target users by age, gender, location, interests, language, mobile users, and job status. Lots of businesses have had a great success using Social Media Marketing.
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