Social media is the biggest thing now, every one wants to use social media on his/her online marketing activities. But, here is the important question. Will social media work for you & your business? or will it only be a loss of time & money?
To answer this question, we must first talk about some general marketing.
We have talked in part1 how your website mzybe not worth having. In this part we will know other factors that may destroy your online presence.
I don’t know your website. I can’t see you!!!!
Now you have a professional website, and it is working perfectly, but. How can your targeted audience find your website?
This is a big question, and the answer is complicated. I will walk you through the answer.
Online marketing is a broad term that describes any online activity to market your website, but there are a lot of details under this term.
1- PPC (Pay Per Click)
Pay Per Click is the favorite online marketing method for big companies. As the name implies in PPC you put your ads. on search engines (Google specialy), and you pay money for every click on your add.
PPC has lots of advantages:
1- You pay when someone searches for your services, and click your ad. only.
2- Easy to measure ROI (Return On Investment).
3- Powerful analysis system to help you analyzing your ad. performance.
4- Google will help you in your keyword research phase (using keyword planner)
5- Imediate results, you can run PPC for a 1 day old website.
PPC has some disadvantages you must be aware of:
1- PPC may be more expensive than other online marketing methods , you may pay from 1$ to 10$ per click (depending on your niche and competition).
2- Your website will not get lots of visitors when you stop running your PPC campaign.
3- Cost Per Click always increasing as your competitors increase.
2- Social Media Marketing
This one is very easy but it doesn’t work for all businesses. A lot of business owners have known the importance of having social presence. Social media marketing is cheaper than PPC, because in social marketing you aren’t targeting people
Content Management System debate will never end any time soon. Every CMS user see that they are using the best CMS, no matter the facts are. I am not an exception to that also, but at least I have used more than one cms, and I am trying as much as I can to be a cms agnostic. I have used the major three PHP CMSs out there, Joomla, Drupal, WordPress in that arrangement. In this article I tell you my story and my personal experience in this area, also I will try to list my own notes about the three CMSs (Remember this is my own list & opinion).